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Best Practices with Salesforce Marketing Cloud

Become Your Organisation’s Email Marketing Expert Today.

Register Now

best practices with salesforce marketing cloud


Email marketing programs are often the online lifeblood of an organisation. In this 2-day, expert-led class, you’ll discuss and learn current email marketing best practices, making you invaluable to your organisation. We’ll arm you with best practices around subscriber data, permissions, content, testing and reporting.

Who Should Take This Course?

This course focuses on marketers and communications specialists, managing email marketing campaigns and programs. If you’re new to email marketing, or you’re looking to further your knowledge, this course is perfect for you.


This is a two day course, stating at 9AM and finishing around 4:30PM. This can be flexible, so contact us with your needs and we’ll work out a solution that works for you and your team.

What’s Covered?

  • Discuss and identify compliance with local and international laws and regulations
  • Discuss opt-in permissions, bounce management and unsubscribe processes
  • Understand how data can be imported, joined, segmented and queried to create audiences
  • Understand deliverability and how to monitor for issues
  • Use design best practices to establish templates and content to expand your email offering
  • Implement a robust pre-launch testing process
  • Identify where to use Automations to reduce manual tasks
  • Discuss and identify personalisation opportunities
  • Develop a reporting strategy
  • Develop a writing style that cuts through on email
  • Maximise your organisation’s investment in email marketing programs


Day 1

What is Deliverability?

Some Rules and Regulations

Getting Permission and Maintaining a Clean List

Using Customer Data Responsibly

Day 2

Email Design & Build Best Practices

Writing for Online Audiences

Effective Testing Strategies


Pricing for this course starts at $1500 per attendee. This includes lunch and refreshments daily, your Marketing Cloud workbook and discounted pricing for additional training sessions. Contact us for group pricing, organisation exclusive sessions and not-for-profit pricing.

Register Today

Derek Harris

Derek Harris


Derek is the Founder and Principal Marketing Cloud Trainer.

He is a passionate Online Communications Specialist, having delivered a wide range of projects in Marketing Cloud at ExactTarget, Salesforce and specialist partners such as Amicus Digital.

He’s a Certified Marketing Cloud Email Specialist, Certified Marketing Cloud Social Specialist, Certified Marketing Cloud Consultant and a Certified Salesforce Instructor.

Derek spends much of his time training customers, partners and Salesforce employees on Marketing Cloud.

“Derek ran a great session, it was informative, engaging and well structured. A huge thanks to him for delivering such a great course while in lockdown!”

“I like how you went through every section in depth as there are a lot of features to cover. Super patient and very thorough. I learn a lot — thanks so much.”

“An amazing, professional, knowledgable and very patient instructor. Thumbs up!!”

“Went beyond his duties by going through with the class with knowlegdge check even though it was not in the course. 10 stars.”

“Very knowledgeable, a great problem solver, and very patient. He is the best instructor I had since this journey began.”